Premier Pas of Mobile Internet Business: a Survey Research on Mobile Internet Service

The increase in both cellular phone users and Internet surfers implies the explosive expansion in Mobile Internet business. In spite of the aggressive environment in which launch the full-fledged Mobile Internet services, there is limited research on the basic preferences and expectations of the Mobile Internet users. For this reason, a survey research was designed to find the status quo of Mobile Internet services and to present future directions for them. The participants in the research included current users, potential users and present content providers. The results showed the differences between the two user groups, as well as those between the users and content providers. In addition, the present Mobile Internet services were found to have critical problems in terms of the interactions, interface and service contents.